The Burke’s Backyard website is really strong

We were recently give some bonus activity across the Burke’s Backyard website as bonus, tagged on to our magazine buy. Given the show has been offline for so many years, our expectations of meaningful reach were low.

4 weeks on, we couldn’t have been more wrong! The site has fantastic reach (200,000 unique users to date & climbing) as well as a very engaged & responsive audience. A pity that the site is a little dated & clearly plays second fiddle to the magazine, it clearly has a lot of potential!  

Mehrak Saheb

Prophesy Digital

Complementary Medicine Users Find Their Info Online

As the trend towards Complementary Medicine consumption continues to rise in Australia, CM Marketers must get their digital ducks in order – The Internet is one of the key ways their audience find products & information in this category.

A survey conducted by NPS has found that advice from family & friends is the #1 information source for Complementary Medicine Users (Social Media anyone?) followed VERY closely by the Internet.

Interestingly advice from the Doctor and Naturopath ranked #7 & #9 - music to my ears!

Important to note that whilst the research is done online, the purchase still happens in-store.

Mehrak Saheb

Prophesy Digital

Facebook mobile ads may launch in the US as soon as March

A reported 50% of Facebook’s audience accesses the site via their mobile device & Facebook has been unsure of how to monetize this to date. It sounds like they are close to finding a solution via ‘Featured stories’ fed in to profile stories. Will be interesting to see.

There has also been some talk about location based targeting across the Facebook mobile offering so a very interesting space to watch.

Mehrak Saheb 

Adults making Facebook ‘uncool’ for Teens…

Remember the cool place you used to hang out at with your friends when you were a teenager? The no parent zone where you could do what you liked, say what you liked & misbehave to your hearts content without your parents finding out? Now imagine if that place was suddenly the cool place for your parents too.  And they don’t just sit in the corner with their own friends but right next to you, looking over your shoulder, joining your conversation & LOLing at your jokes.  Welcome to a Teen’s life on Facebook.

In the beginning Facebook was just the place for teens & their friends. It has been taken over by the adults & teens are diversifying fast to more private forums (they are still keeping their Facebook account however).  

So where are they shifting their social efforts to next? Twitter! They love the privacy & anonymity!

This was always going to happen wasn’t it? …Remember Myspace?

 

Fantastic article in USATODAY, have a read here:

http://www.usatoday.com/tech/news/story/2012-02-04/twitter-teens-pew/52948278/1