Wednesday, April 11, 2012

Complementary Medicine Users Find Their Info Online

As the trend towards Complementary Medicine consumption continues to rise in Australia, CM Marketers must get their digital ducks in order – The Internet is one of the key ways their audience find products & information in this category.

A survey conducted by NPS has found that advice from family & friends is the #1 information source for Complementary Medicine Users (Social Media anyone?) followed VERY closely by the Internet.

Interestingly advice from the Doctor and Naturopath ranked #7 & #9 - music to my ears!

Important to note that whilst the research is done online, the purchase still happens in-store.

Mehrak Saheb
Prophesy Digital

No comments:

Post a Comment