As the trend towards Complementary Medicine consumption continues to rise in Australia, CM Marketers must get their digital ducks in order – The Internet is one of the key ways their audience find products & information in this category.
A survey conducted by NPS has found that advice from family & friends is the #1 information source for Complementary Medicine Users (Social Media anyone?) followed VERY closely by the Internet.
Interestingly advice from the Doctor and Naturopath ranked #7 & #9 - music to my ears!
Important to note that whilst the research is done online, the purchase still happens in-store.