We were recently give some bonus activity across the Burke’s Backyard website as bonus, tagged on to our magazine buy. Given the show has been offline for so many years, our expectations of meaningful reach were low.
4 weeks on, we couldn’t have been more wrong! The site has fantastic reach (200,000 unique users to date & climbing) as well as a very engaged & responsive audience. A pity that the site is a little dated & clearly plays second fiddle to the magazine, it clearly has a lot of potential!