“What have you done for me lately?” Consumer expectation from brands they connect with in social media environments.

Sensis released a fantastic social media study last week which outlined that consumers expect discounts/vouchers/special offers from brands they connect with on social media environments.

Inversely majority of Australian brands on social media are there to just ‘connect’ with their consumers & no doubt build their ‘Earned Media’ presence by  inviting comments/ratings & reviews. Only 29% of small businesses, 28% of large business & 49% of media sized businesses use social media to offer discounts & special offers. Quite a big disconnect between what consumers want & what brands are delivering.

A key question to ask when planning your social media strategy is “what real value can we bring to our consumers?” because that sure is what they are expecting.

Mehrak Saheb

Prophesy Digital 

Mobile Internet usage is looking fantastic in AU!

300,000 daily unique users and counting. This is in comparison to 55,000 daily unique users 2 years ago!

In addition to the massive growth rate 43% of mobile internet users say that they access the internet on their mobile several times a day. When you look at iPhone users, this figure jumps to 60%.

The hype is now reality. Thank you Smartphones & most of all, thank you apple!

Mehrak Saheb

Prophesy Digital

81% of people in country areas are online every month.

In the 90’s the internet was available in country Australia but with dial-up connection – a nightmare! Slow & unreliable connection meant that the internet was not hugely successful in those areas.

The roll out of broadband, faster Next G services & Wireless internet across these regions saw a massive take up. The internet now facilitates reach against 5.6 million people in country Australia who are spending on average 16 hours per week online.

The internet has had a significant effect on the time spent with other media. Since using the internet, Australians living in Country areas:

• 30% read less newspapers
• 18% read less Magazines
• 19% watch less TV
• & 17% shop less in stores

The reliance on the internet is massive across this audience with 56% claiming “they would be lost without it”!

The internet really is a key medium for reaching Aussies who live in Country Australia & should be a  lead medium for advertisers looking to reach this Audience. Interestingly newspapers are still getting a big chunk of adspend here.

Mehrak Saheb

Prophesy Digital

Source: Roy Morgan Dec 2010, Nielsen Internet & Technology Report Feb 2010