Monday, May 9, 2011

Internet, the first medium accessed in the morning...? Really?

Fairfax Digital have run an interesting study against 6,300 respondents across their network and they asked an interesting question: "Which media do you turn to first thing in the morning?"

A staggering 35% of respondents said the Internet. I am quite shocked, I would have thought TV would win hands down.

Also interesting that 9% quoted Mobile as their 'first thing' media of choice Vs 6% newspapers.

No comments:

Post a Comment