Fairfax Digital have run an interesting study against 6,300 respondents across their network and they asked an interesting question: "Which media do you turn to first thing in the morning?"
A staggering 35% of respondents said the Internet. I am quite shocked, I would have thought TV would win hands down.
Also interesting that 9% quoted Mobile as their 'first thing' media of choice Vs 6% newspapers.
Monday, May 9, 2011
Internet, the first medium accessed in the morning...? Really?
Labels:
Internet,
Media of choice,
Mobile Internet,
Morning media
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