Telstra released an interesting study last month which highlighted the measures they go to to appear cool. Made me laugh but it's oh so true!
- Facebook Places app boosts social cred: 44 per cent of Gen Ys use the Facebook Places “check-in” feature for appearance – to look cool (22 per cent), to fit in with all the cool people who are doing it (12 per cent) or to make others jealous (10 per cent).
- Check-in is used selectively: Half of Gen Ys only use Facebook Places to check-in at popular or trendy locations – so more mundane locations like work or the supermarket don’t make the cut!
- Downloading the latest iPhone apps: 27 per cent of Gen Ys admit they have apps on their phone they don’t use just to look fashionable or because other people will find them funny.
- Tweeting can make you cool: More than a quarter of 18-30 year olds have copied or ‘re-tweeted’ a Twitter update from others without crediting the original poster, and more than half said it was purely to make themselves look good.
- Gen Y heart phone faking: One in 10 Gen Ys admit to regularly faking where they check-in on Facebook Places, in the pursuit of improving their social status.
- Facebook is top of the popularity stakes on mobiles: 97 per cent of Telstra customers who use Tribe on their mobile phones access Facebook – well ahead of Twitter and MySpace. Tribe was launched last year and combines Facebook, Twitter and MySpace in a single location free of data charges for Telstra mobile customers.
- Men are bigger phone fakers: One in five Gen Y males admit they have checked in on Facebook Places at a location when they weren’t actually there, as opposed to 12 per cent of Gen Y females.
- NSW and VIC lead the states in phone faking: NSW residents are most likely to have checked-in using Facebook Places at a location they are not at (17 per cent), followed closely by Victoria (16 per cent). Victorians also scored highest when it comes to ‘selective check-in’, with 56 per cent claiming they use Facebook Places to check-in at a trendy/popular venue as opposed to somewhere un-cool. Gen Y poster child and social networking addict, Josh Earl, says he can relate to Telstra’s research findings of using new social networking tools to be a ‘phone faker’.