Sensis released a fantastic social media study last week which outlined that consumers expect discounts/vouchers/special offers from brands they connect with on social media environments.
Inversely majority of Australian brands on social media are there to just ‘connect’ with their consumers & no doubt build their ‘Earned Media’ presence by inviting comments/ratings & reviews. Only 29% of small businesses, 28% of large business & 49% of media sized businesses use social media to offer discounts & special offers. Quite a big disconnect between what consumers want & what brands are delivering.
A key question to ask when planning your social media strategy is “what real value can we bring to our consumers?” because that sure is what they are expecting.