Wednesday, September 23, 2009

User Attitude Towards Online News

Just read a very interesting study about user attitude towards online news consumption. In a nutshell users love online news for:
  • It's immediacy
  • Convenience
  • Access to eclectic points of view (not just the main stream)
  • And it's interactivity ("Can't talk back to TV now can we...?")
They penalised online news however for:
  • Reliability
  • Lack of depth
Some other interesting points:
  • People in regional Australia receive their newspapers late so they rely heavily on online news to stay in the know
...there is a campaign opportunity here I know it...
  • Interest in local news grows by age group - as people age they become more interested in their local environment

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