Just read a very interesting study about user attitude towards online news consumption. In a nutshell users love online news for:
- It's immediacy
- Convenience
- Access to eclectic points of view (not just the main stream)
- And it's interactivity ("Can't talk back to TV now can we...?")
They penalised online news however for:
Some other interesting points:
- People in regional Australia receive their newspapers late so they rely heavily on online news to stay in the know
...there is a campaign opportunity here I know it...
- Interest in local news grows by age group - as people age they become more interested in their local environment
Posts
No comments:
Post a Comment