Internet, the first medium accessed in the morning...? Really?

Fairfax Digital have run an interesting study against 6,300 respondents across their network and they asked an interesting question: "Which media do you turn to first thing in the morning?"

A staggering 35% of respondents said the Internet. I am quite shocked, I would have thought TV would win hands down.

Also interesting that 9% quoted Mobile as their 'first thing' media of choice Vs 6% newspapers.